{"title":"990 Series","description":null,"products":[{"product_id":"new-balance-u9901mx","title":"U9901MX","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA modern classic, the \u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance\"\u003eNew Balance\u003c\/a\u003e 990v4 was a shoe before its time. As the world was obsessing over Kanye West's new-at-the-time YEEZY line and lining up for Supreme and GOLF WANG merch the 990v4 was?minding?its own business. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eAs a continuation of the 99x series the shoe was essentially a refined version of the 990v3. Compared with its older brother the v4 trimmed back on some of the busier details whilst still retaining the familiar \"990 look\".\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMesh upper\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuede \u0026amp; synthetic overlays\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMesh lining\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eABZORB cushioning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eENCAP \u0026amp; C-CAP midsole\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNDurance rubber outsole\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReflective accents\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade in USA\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSKU: U9901MX\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"US6","offer_id":54005585248570,"sku":"1010524","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US6.5","offer_id":54005585281338,"sku":"1010527","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US7","offer_id":54005585314106,"sku":"1010529","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US7.5","offer_id":54005585346874,"sku":"1010532","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US8","offer_id":54005585379642,"sku":"1010534","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US8.5","offer_id":54005585412410,"sku":"1010538","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US9","offer_id":54005585445178,"sku":"1010541","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US9.5","offer_id":54005585477946,"sku":"1010544","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US10","offer_id":54005585510714,"sku":"1010497","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US10.5","offer_id":54005585543482,"sku":"1010500","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US11","offer_id":54005585576250,"sku":"1010503","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US11.5","offer_id":54005585609018,"sku":"1010506","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US12","offer_id":54005585641786,"sku":"1010516","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US12.5","offer_id":54005585674554,"sku":"1010519","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US13","offer_id":54005585707322,"sku":"1010521","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US14","offer_id":54005585740090,"sku":"1010575","price":130.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/2482\/2074\/files\/new-balance-u9901mx-1.jpg?v=1788592391"},{"product_id":"new-balance-u990sg6","title":"U990SG6","description":"\u003cp\u003eThe\u003cspan\u003e?\u003c\/span\u003e\u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance\" target=\"_blank\"\u003eNew Balance\u003c\/a\u003e\u003cspan\u003e?\u003c\/span\u003e990v6 continues to arrive in refreshed colourways. \u003cspan\u003eWith the 990v6, New Balance has refocused the model back onto performance-oriented goals. By no means are we saying that it's lost the everyday utility which made this shoe so popular, but it's definitely a bit?more sprightly than previous generations.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003ePacked with plenty of tech, this new 990 is not just an incremental change.?For the first time a 990 features NB's flagship FuelCell?for maximum energy return. This cutting-edge foam is paired with tried-and-true ENCAP for a supportive, springy feel under foot.\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e'Driftwood' colourway\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMesh upper\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium suede overlays\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNubuck details\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReflective accents\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFuelCell \u0026amp; ENCAP sole technology\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade in USA\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSKU: U990SG6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"US8","offer_id":54005603598650,"sku":"254838","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US8.5","offer_id":54005603631418,"sku":"254839","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US9","offer_id":54005603664186,"sku":"254840","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US9.5","offer_id":54005603696954,"sku":"254841","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US10","offer_id":54005603729722,"sku":"254842","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US10.5","offer_id":54005603762490,"sku":"254843","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US11","offer_id":54005603795258,"sku":"254844","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US11.5","offer_id":54005603828026,"sku":"254845","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US12","offer_id":54005603860794,"sku":"254846","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US12.5","offer_id":54005603893562,"sku":"254847","price":130.4,"currency_code":"USD","in_stock":true},{"title":"US13","offer_id":54005603926330,"sku":"254848","price":130.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/2482\/2074\/files\/new-balance-u990sg6-1.jpg?v=1788592389"},{"product_id":"new-balance-m990bk6","title":"M990BK6","description":"\u003cp\u003eAfter years in development, the latest model in the famed \u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance\" target=\"_blank\"\u003eNew Balance\u003c\/a\u003e 990 franchise has finally arrived! \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWith the 990v6, New Balance has refocused the model back onto performance-orientated goals. By no means are we saying that it's lost the everyday utility which made this shoe so popular, but it's definitely a bit?more sprightly than previous generations.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003ePacked with plenty of tech, this new 990 is not just an incremental change.?For the first time a 990 features NB's flagship FuelCell?for maximum energy return. This cutting-edge foam is paired with tried-and-true ENCAP for a supportive, springy feel under foot.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eVisually, the?uppers are laden with plenty of cues from the 990's 40-year history, with the lush suede and nubuck still present atop the breezy mesh. It wouldn't be a 990 if it wasn't grey, brimming with tech and made in the USA. The 990v6 has all of that and more. Don't believe it? Head over to our Journal and \u003ca href=\"https:\/\/uptherestore.com\/blogs\/journal\/maintaining-a-dynasty-the-new-balance-990v6\" target=\"_blank\"\u003eread 800 words on why this is probably the most important 990\u003c\/a\u003e in over 20 years...\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMesh upper\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuede \u0026amp; synthetic overlays\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLace-up fastening\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eENCAP midsole?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFuelCell foam\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReflective accents\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRubber outsole\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSKU: M990BK6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"US7","offer_id":54005630665018,"sku":"137989","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US7.5","offer_id":54005630697786,"sku":"137990","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US8","offer_id":54005630730554,"sku":"137991","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US8.5","offer_id":54005630763322,"sku":"137992","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US9","offer_id":54005630796090,"sku":"137993","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US9.5","offer_id":54005630828858,"sku":"137994","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US10","offer_id":54005630861626,"sku":"137995","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US10.5","offer_id":54005630894394,"sku":"137996","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US11","offer_id":54005630927162,"sku":"137997","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US11.5","offer_id":54005630959930,"sku":"150742","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US12","offer_id":54005630992698,"sku":"137998","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US13","offer_id":54005631025466,"sku":"137999","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US14","offer_id":54005631058234,"sku":"138000","price":133.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/2482\/2074\/files\/new-balance-made-in-usa-990v6-m990bk6-1_9f9784dc-7ca0-410d-bc05-0aad15149b95.jpg?v=1788592387"},{"product_id":"new-balance-m990gl6","title":"M990GL6","description":"\u003cp\u003eAfter years in development, the latest model in the famed \u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance\" target=\"_blank\"\u003eNew Balance\u003c\/a\u003e 990 franchise has finally arrived! \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWith the 990v6, New Balance has refocused the model back onto performance-orientated goals. By no means are we saying that it's lost the everyday utility which made this shoe so popular, but it's definitely a bit?more sprightly than previous generations.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003ePacked with plenty of tech, this new 990 is not just an incremental change.?For the first time a 990 features NB's flagship FuelCell?for maximum energy return. This cutting-edge foam is paired with tried-and-true ENCAP for a supportive, springy feel under foot.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eVisually, the?uppers are laden with plenty of cues from the 990's 40-year history, with the lush suede and nubuck still present atop the breezy mesh. It wouldn't be a 990 if it wasn't grey, brimming with tech and made in the USA. The 990v6 has all of that and more. Don't believe it? Head over to our Journal and \u003ca href=\"https:\/\/uptherestore.com\/blogs\/journal\/maintaining-a-dynasty-the-new-balance-990v6\" target=\"_blank\"\u003eread 800 words on why this is probably the most important 990\u003c\/a\u003e in over 20 years...\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMesh upper\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuede \u0026amp; synthetic overlays\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLace-up fastening\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eENCAP midsole?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFuelCell foam\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReflective accents\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRubber outsole\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSKU: M990GL6\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Balance","offers":[{"title":"US7","offer_id":54005631287610,"sku":"28783","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US7.5","offer_id":54005631320378,"sku":"28784","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US8","offer_id":54005631353146,"sku":"28785","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US8.5","offer_id":54005631385914,"sku":"28786","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US9","offer_id":54005631418682,"sku":"28787","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US9.5","offer_id":54005631451450,"sku":"28788","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US10","offer_id":54005631484218,"sku":"28789","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US10.5","offer_id":54005631516986,"sku":"28790","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US11","offer_id":54005631549754,"sku":"28791","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US11.5","offer_id":54005631582522,"sku":"28792","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US12","offer_id":54005631615290,"sku":"28793","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US13","offer_id":54005631648058,"sku":"28794","price":133.6,"currency_code":"USD","in_stock":true},{"title":"US14","offer_id":54005631680826,"sku":"31727","price":133.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/2482\/2074\/files\/new-balance-made-in-usa-990v6-m990gl6-1.jpg?v=1788592388"},{"product_id":"new-balance-u99076b","title":"U99076B","description":"\u003cp\u003eA modern classic, the \u003ca href=\"https:\/\/uptherestore.com\/collections\/new-balance\"\u003eNew Balance\u003c\/a\u003e 990v4 was a shoe before its time. 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